Octane Research

The Digital DNA

The last 5 years have been a great journey for India in reference to online growth. The online users in India doubled from 120 million users in 2011 to 278 million users in 2014. Mobile also showed remarkable advancement with 900 million mobile connections and 220 million smartphone shipments in India in 2014.

I am glad to share with you that this research report is our fifth in a row Annual 'State of e-Marketing India' Study. I would like to express my gratitude towards the 465 marketers who put in their efforts and time and shared their insights and ideas with us. Also, I thank our partners DMAi, RAI and IAMAI for their support, facilitating us in extending our reach for this study.

This edition 'The Digital DNA' is divided into 3 parts that creates the Voice of India Marketers (#VoIM). This study has trending data, on how online marketing space in India has evolved from 2011 to 2015. The study also seeds in newer insights that online marketing has seen in 2014. The last part of the research study tracks how Digital 1:1 Marketing (Email & SMS) has changed and how digital marketers in India are leveraging it.

We hope this industry research report will create conversations in your organization - on the role of technology in marketing, importance of content marketing and the rise of digital 1:1 marketing (Email & SMS) etc...

It's been our sincere effort to make our research relevant to the needs of India marketers across industry sectors. I would love to hear your feedback on this edition of the annual study.


Digvijay Bhandari

Digvijay Bhandari
Co-Founder and CEO
Octane Marketing

For the previous editions of the report and other digital marketing research projects,
please visit octaneresearch.in

The Digital DNA – State of e-Marketing India 2015 Introduction: e-Marketing Outlook 2015 (Octane Research)

Our Partners